Weird and Shocking Undies Snippets...

·        Technological advances apply to underwear too! DEOEST, a Japanese manufacturer, proudly brings the latest innovative underwear invention, marketed as perfect for any man suffering from Irritable Bowel Syndrome, or following a high protein diet. Presenting the DEOEST deodorising boxer brief: engineered from textile fibres with ceramic nano particles and ions incorporated into the weave, it’s claimed these shorts will kill up to ninety five percent of sweat, gas, and any other foul aroma native to the region. Apparently, eighty percent of the odour is eliminated within thirty seconds of being emitted; the technology is good for up to one hundred washes if laundering instructions are followed. The question remains – will the guys wear them?

·        How often do you wash your bra? It may (or may not!) come as a surprise to learn that many women rarely wash their bras – some almost never! Why not? Aside from the obvious laziness, bras can be destroyed in the washing machine if not placed in a lingerie bag. And most women are too lazy to hand wash ... but bras are expensive. They deserve to be treated well. And failure to wash them will result in chemicals in sweat causing the fabric to deteriorate (not to mention, smell funkier as time goes on). Sweat from your armpits, cleavage, under your boobs, and from your back all winds up caught by your bra. So how often is right to launder this essential garment? After between three and six wears, depending on weather, humidity, perspiration, etc,  is ideal.

·        Unsurprisingly, market research studies have shown that men commonly do not change their underwear nearly often enough. And no, we are not talking about singlets here. Mintel’s 2012 British study learned that 22% of British men don’t change their undies daily; and M&S polled to learn that 33% change their undies only every two to three days. One in forty will wear a single pair for as long as possible. Pity the poor wife, girlfriend, or partner who is likely charged with washing these. How does a guy know when it’s time to wash their daks? The “Smell test” is the go-to method. For the record, men, like women, should change their undies daily; twice daily is better!