Monday 17 February 2014

Weird and Shocking Undies Snippets...

·        Technological advances apply to underwear too! DEOEST, a Japanese manufacturer, proudly brings the latest innovative underwear invention, marketed as perfect for any man suffering from Irritable Bowel Syndrome, or following a high protein diet. Presenting the DEOEST deodorising boxer brief: engineered from textile fibres with ceramic nano particles and ions incorporated into the weave, it’s claimed these shorts will kill up to ninety five percent of sweat, gas, and any other foul aroma native to the region. Apparently, eighty percent of the odour is eliminated within thirty seconds of being emitted; the technology is good for up to one hundred washes if laundering instructions are followed. The question remains – will the guys wear them?


·        How often do you wash your bra? It may (or may not!) come as a surprise to learn that many women rarely wash their bras – some almost never! Why not? Aside from the obvious laziness, bras can be destroyed in the washing machine if not placed in a lingerie bag. And most women are too lazy to hand wash ... but bras are expensive. They deserve to be treated well. And failure to wash them will result in chemicals in sweat causing the fabric to deteriorate (not to mention, smell funkier as time goes on). Sweat from your armpits, cleavage, under your boobs, and from your back all winds up caught by your bra. So how often is right to launder this essential garment? After between three and six wears, depending on weather, humidity, perspiration, etc,  is ideal.



·        Unsurprisingly, market research studies have shown that men commonly do not change their underwear nearly often enough. And no, we are not talking about singlets here. Mintel’s 2012 British study learned that 22% of British men don’t change their undies daily; and M&S polled to learn that 33% change their undies only every two to three days. One in forty will wear a single pair for as long as possible. Pity the poor wife, girlfriend, or partner who is likely charged with washing these. How does a guy know when it’s time to wash their daks? The “Smell test” is the go-to method. For the record, men, like women, should change their undies daily; twice daily is better!

Tuesday 4 February 2014

Bizarre and Shocking Underwear Inventions

·        A controversial new line of lingerie called “Find Me if You Can” is creating waves as a modern day chastity belt for the digital age: the lace bodice, bikini bottom, and faux pearl collar is engineered with a GPS device in the bodice. It is actually a cheeky nod to women as, even if their partner programs the device, the woman can turn it off – if she has the password. While feminists decry the invention as the epitome of sexism and male dominance over women, some women are hailing it as a potential lifesaver for when they are out alone.

·        Truly bizarre is the line of knickers called the “Winter Coat” – women’s underwear with a pubic hair design on the front in the anatomically appropriate place. The real thing may not be back in style, as the continuing market for Brazilian bikini waxes attests, but faux pubic hair is apparently a fashion must have ... somewhere, anyway.
  

·        Japanese arm of triumph International has introduced an eco-friendly bra with reusable chopsticks in a pocket at the side seam. The cups guarantee a definite bust as well; made of half- bowls, one is steamed rice and the other miso soup. Interesting.


·        Introducing the “Strapless Panty”: from company Shibue Couture, this piece of apparel eliminates all chances of any panty line at all. A piece of silicone at the front and another at the back keep it in place – apparently.



·        A new range of fetish wear inspired by French ladies of the sixteenth century has been produced by designer Nona de Samin. The “Breezy” Lingerie consists of backless panties and French knickers, made of cotton and silk, reminiscent of a time when women wore no underwear. It was believed at the time that an open crotch and buttock was more hygienic. From the front, the underwear appears “normal’; from behind, the derriere is bare.


·        Push Up Undies for men – for the guy who’d like a little extra oomph for his ... assets. Enough said.



·        Novelty men’s undies from Japan are available in gold, silver, red, blue, and sequins. They have a metal tap (faucet) at the front. We don’t know why, either!