An Heroic Campaign from Jockey...

Jockey underwear has a long and illustrious history of providing men with briefs, boxers, singlets, and much more for many decades. They have recently released a global advertising campaign which may well be their cleverest yet...

The idea of putting sporting greats in underwear advertising campaigns is nothing new – and Jockey has done so, from  baseball’s Baltimore Oriole pitcher Jim Palmer in the 1970s, to basketball player Michael Jordan, and, more recently, soccer legend David Beckham.

The latest Jockey campaign, with the catchphrase slogan , “Supporting Greatness”, shows images truly great American heroes doing what they did in their briefs.

Astronaut and moonwalker Buzz Aldrin, military man General George Patton, and baseball king Babe Ruth were all known to wear Jockey briefs – that is a fact – and the company is taking advantage of the fact that these great men wore their merchandise.

Buzz Aldrin, now aged eighty-four, was the second man to walk on the moon – and he has expressed great pride in being a part of this exciting new campaign. As he said himself, “everybody wears underwear” and “this commercial is fun”.

The television commercials are especially fun. Aldrin is seen in a spacesuit on all kinds of planets, planting the American flag whilst swatting away aliens and asteroids. Commercial spots with Patton and Ruth are in planning stages.

There are both television and print commercials to be broadcast and published, and for Jockey, the aim is to remain cool, appeal to men as buyers of underwear, and to deliver the powerful message: that if these men wore Jockeys, today’s guys should do so as well.

And we know they did. Babe Ruth was a spokesman for Jockey during the years of his career; Patton, like almost all of the American military of the time, wore them, and Aldrin wore them in training as they were a supplier to NASA. (He did not actually wear them on the moon - apparently space requires specialised undergarments – who knew?).

The end message is that Jockey is enduring, reliable, functional, and supports greatness of all kinds in its wearer. Get yours from Undiewarehouse today!

Knickers Snippets

·         Acquired from the estate of the late Baron Joseph de Bicske Dobronyi, and auctioned on eBay in 2012, a pair of underwear reputed to have belonged to Queen Elizabeth II sold for US $18,000. Described as a “museum quality collectible”, the panties were mistakenly left onboard a chartered plane in 1968, which was used that year during the queen’s first trip to Chile. Kept in a marked, manila envelope ever since, the knickers are vintage silk, with a scripted monogram “E” on them, and have an exquisitely crocheted lace hem. Buckingham Palace refused to neither confirm nor deny whether these undergarments did in fact once belong to the queen.

 

·         A pair of bloomers worn by Marilyn Monroe during the making of 1954’s River of No Return sold at auction in 2012 for US $44,000.  The item had been kept by her long-time makeup man, Alan Whitey Snyder, and was auctioned along with many other of her belongings which were kept by his estate.

·        Crooner Frank Sinatra was very slight in both stature and body size – for much of his life he could even have been considered to be unhealthily thin and of no manly shape. He was, however, very generously endowed in the manhood department. Contrary to expectation, Sinatra was not proud of this fact – quite the opposite, he was very self-conscious. He even had his underwear custom-made to ensure that everything was properly contained.

·        A pair of periwinkle coloured silk underpants custom made for Elizabeth Taylor to wear in 1963’s Cleopatra we auctioned in 2014 for US $1875. They have small snap closures, hand sewing, and a costume label inscribed with her name.

·        A pair of soiled underpants belonging to Elvis Presley failed to sell at auction in 2012. Worn in 1977 under a jumpsuit, during what would have been one of his final performances, the style was chosen by the King as they did not give visible lines under the tight fitting jumpsuit. A reserve price of US $10,000 was set but failed to be reached – perhaps because they were visibly dirty?

Underwear Museum

Have you ever visited an underwear museum?

London’s Victoria and Albert Museum (V&A) has a travelling exhibition called “Undressed: 350 Years of Underwear in Fashion”. Currently on exhibit at the Bendigo Art Gallery in Victoria, Australia, it highlights pieces from the V&A’s extensive underwear collection, which dates back to the seventeenth century.

The history of underwear is tracked in this interesting exhibition, with pieces ranging from crotchless bloomers that once belonged to (and were worn by) Queen Victoria, right through to contemporary white briefs from Calvin Klein.

Throughout centuries, not worn simply for cleanliness and warmth, underwear has been a useful garment to shape the body into the ideal look of each moment in time: from tight-laced Victorian waspish waistlines, to Edwardian S-bent spines and heaving mono-bosoms, to flattened, boyish shapes so popular in the Flapper era; right though to the New Look of the 1950s with lifted, separated and defined breasts, nipped in waists, and girdled hips. After the liberated underwear of the 1960s and 1970s, the 1990s introduced the Wonderbra and in the new millennium, shape-wear has again become a woman’s fashion staple.

The V&A exhibition currently on show at the Bendigo Art Gallery features a vast array of more than eighty pieces from the V&A collection, including bustles, corsets, girdles, bras and undies dating from well over a century ago.  For example:

·        Iron corsetry from the 1600s

·        A 1900s maternity corset, with differential side lacing (other corsets of the time laced at the back)

·        Health corsets for young girls which were worn in the nineteenth and twentieth centuries

·        Queen Victoria’s bloomers: dating from the 1860s, they are generously proportioned, made of white linen, and embroidered on the waistband in blue: “VR” (Victoria Regina). They are also split at the crotch – very important for toileting while wearing voluminous skirts.

·        Avant-garde pieces from Vivienne Westwood and Jean Paul Gaultier

The Undressed: 350 Years of Underwear Victoria and Albert Museum exhibition is on show at the Bendigo Art Gallery currently, until October 26^th, 2014. It will then open at the Queensland Museum in Brisbane on November 12^th, 2014 and run until February 1st, 2015.

More Fun Facts About Undies!

·        Your Undies offer a peak into how “High Maintenance” you might be! Apparently, a woman who favours white cotton underwear is easier to get along with than a girl who likes satin and lace smalls. According to a clinical researcher named Dr. Baumgartner, simple undies are worn by women who are comfortable in their own skin, and who don’t need bells, bows and whistles to feel sexy.

·        Underwear is a very personal choice – and women tend to have very set preferences. Of more than one hundred thousand women recently surveyed:

§  37% preferred bikini briefs

§  23% preferred briefs

§  19% preferred thongs/g-strings

§  17% preferred boy shorts

·        According to a study from 2012 in the UK, the average woman owns thirty four pairs of undies; American women own twenty one pairs on average (no Australian data was available). This is easily five times more than owned by the average man.

·        Women typically have a range of underwear: everyday, work, sport, special occasion, and VERY special occasion undies.

·        Early American Spacesuits (yes, those worn by astronauts) were actually made by bra manufacturer, Playtex!

·        We keep our underwear for a LONG time. 15% of women commonly wear undies they have been wearing for up to ten years.

·        It’s not uncommon for women to “go commando” in order to avoid visible panty lines. Rather than opting for a thing, a significant number of ladies choose to just go without altogether.

·        Surveys suggest that women get grumpy if their underwear isn’t just right: if it clings, clumps, slips, chokes, or is simply ugly, a woman’s mood can be seriously impacted by what she’s go going on under her clothing.

·        The colour of one’s chosen underwear can speak volumes about their personality:

§  Black = classy, strong, ambitious

§  White = calm, tender, conservative

§  Blue = creative, pleasant

§  Yellow = loving, adventurous, cheerful

§  Green = independent and relaxed

§  Red = passionate, vibrant, naughty

·        As many as 64% of women actually wear the wrong size bra!

·        Men have their underwear preferences just as much as women do. Ten percent of men prefer boxers, twenty five percent prefer boxer briefs, and forty percent prefer wearing briefs. The remaining twenty five percent preferred “other”...

The Un-Hidden Power of Undies...

Superman, Batman and Robin, Wonder Woman, Flash, The Green Lantern, The Incredible Hulk, Aquaman, Captain America, Captain Marvel, Wolverine, Spiderman... the list goes on. Aside from being Super-Heroes, what else do they all (and their counterparts) have in common?

They ALL wear their underwear on the outside.

WHY?

Does wearing one’s undies over tights, a leotard, or a catsuit, for the entire world to see, instill one with superhuman powers?

Exterior underwear is the oldest of superhero conventions. The explanation for why this is so was provided by Julius Schwartz, who was the editor of DC Comics between 1944 and 1986. Back in the day when many of these heroes were created in comic strips, during the first half of the twentieth century, their appearance was based on what circus trapeze artists and wrestlers of the time wore – yes, costumes with tights or leotards, often worn with trunks over the top.

The leotard was a plain, full bodysuit which was tight all over and enabled a full range of comfortable movement.

Identifiable undies were given to superheroes because the plain leotard was somewhat boring. They made a distinction between the legs and the torso. Superheroes were given additional items such as masks, capes, belts, and underwear. These accessories gave the hero their identity.

The very first Super Hero to be drawn in this way was Flash Gordon, in 1934. He was the inspiration for the original Superman in 1938 – and Superman was the first of these heroes to wear a cape.

(Incidentally, did you know that Superman was first conceived not as an alter ego of  good guy Clark Kent, but as the alter ego of bad guy Bill Dunn, who was set on overtaking the world in 1933? Strange but true!)

So there you have it! It’s not because most Super heroes were orphaned in their infancy and had no parents to tell them how to wear their underwear correctly. It’s not because they wear undies on the outside on Krypton. It’s all about the era they were born in and the circus performers of the time. And identification.

Using Compression Socks – Quick Tips!

Wearing compression socks and stockings (or travel socks) is one of the best ways to maximise the health of your legs and their blood vessels during long periods of sitting, like during flights or following surgery, or for people who spend a lot of time on their feet. They are scientifically proven to assist in the prevention of deep vein thrombosis, to relieve tired, achy legs, and to help prevent varicose veins, ulcers, and fluid retention (cankles) in the lower legs.

Compression socks are, by their nature, required to be tight – but not uncomfortable. The fit should be firm but not restrictive. Follow these guidelines for wearing your compression socks or stockings:

·        Only ever wear graduated compression stockings or sock to bed if advised to by a doctor

·        Purchase your travel socks from a reputable supplier or a pharmacist

·        Put your compression socks on first thing in the morning, when your legs are at their smallest (that is, with the least amount of swelling)

·        Applying a little talcum powder to the bare leg may make it easier to pull the socks up

·        The fabric of the sock should be distributed over the leg evenly, without wrinkles, and not pulled tight at the top

·        Ensure seams are straight and the heel is positioned properly

·        Never fold the top band over – this will restrict the flow of blood to and from your legs

·        If you ever experience tingling of the foot or toes while wearing compression socks, remove them promptly and seek advice from your doctor or a pharmacist

·        Try wearing rubber gloves to put your stockings on – it will help ensure nails and rings don’t snag on the fabric

·        Never dry your travel socks in a clothes dryer – always wash according to instructions and air dry naturally

Who Should Wear Compression Socks?

·        Anyone flying for longer than three hours

·        Smokers

·        Overweight persons

·        Women aged over 35 who take the oral contraceptive pill

·        Previous clotting issues or DVT

·        Have cancer

·        Are pregnant or up to 6 weeks post partum

·        Recent surgery

·        Aged over 60

·        Have varicose veins

Graduated compression travel socks are designed to be firm and supportive. They are not meant to be easy to put on – so be patient and persevere. Once on, you’ll know they fit correctly when they feel supportive but do not cause discomfort.

What Are Compression Socks – and Why Wear Them?

Compression socks and stockings (or travel socks) are specialised socks and hosiery which are designed specifically to prevent and treat disorders of the veins in the legs. They are highly recommended for wear during flights, extended periods of sitting, and for those in occupations where there is a majority of time spent on one’s feet. Here’s why:

Compression leg wear improves blood flow in the legs. In the veins, blood must flow upwards towards the heart; there are “valves” in the veins to prevent blood flowing backwards. Over time, these valves can weaken and blood can pool in the legs and cause veins to swell and twist, and become unsightly and even painful. These are varicose veins. If the blood pools and doesn’t keep moving quickly throughout the body, blood clots can form (deep vein thrombosis). This is a serious condition which can be life threatening.

Compression stockings and travel socks provide a gentle pressure, slightly squeezing the muscles and veins of the leg in order to keep blood moving up the legs. This prevents legs swelling, and can also help to prevent blood clots. Compression is firmest at the ankle, reducing gradually up the leg.

Compressionstockings or socks can be of benefit to prevent swollen or aching legs, varicose veins, ulcers of the legs, and fluid in the legs. They are also invaluable during flying.

Deep vein thrombosis (DVT) is a major health concern on long haul flights. When seated in cramped conditions for extended periods, blood can flow too slowly in the legs and a blood clot can form. Early symptoms include swelling or pain in the calf, with a feeling of heat in the area. If part of the clot breaks away (embolism) it can travel to the lungs, heart, or brain, causing death.

One way to protect against DVT when flying is to wear travel compression socks – and these also prevent tired, aching legs and swollen ankles.

While there are some serious, heavy duty, and quite unattractive prescription stockings available for wear following surgery, there are plenty of everyday options for wear which are quite stylish. Browse a range of products here...

Next time, we’ll look at how to put on compression socks, some tips and care instructions. Stay tuned!